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Welcome to a new kind
of wine club


 custom wine recommendations & personal wine services


What We Offer

Expertise • Personalization • Original Merchandise


Wine Club

Recommendations are tailored to you by certified wine expert Noelle Allen. You also have access to Noelle for wine questions and advice.

Wine Services

Expert-level research and advising is available for more involved wine projects, as well as party/menu planning, tastings/classes, and other special requests. 


Carefully selected wine-related goods are made exclusively for Winelala by local Philadelphia artists and designers. Each piece has a story.


Why We’re Different


Winelala is a smaller, more intimate style of club created by wine expert Noelle Allen. Interact with Noelle for customized wine recommendations and advice. With Winelala, you will discover smaller production wines as well as ‘everyday gems’.

Connect with Winelala

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Member Benefits


Customized Profile
Winelala creates your individual profile according to your personal taste, style, and wine budget to make monthly customized recommendations.

Special, Distinctive Wine
The wines we recommend are not necessarily fancy or expensive! Winelala focuses on smaller producers and special products, although we feature the big names, or 'Everyday Gems', too.

Wine Advising
Connect with wine expert Noelle Allen for your wine questions and she will provide personal feedback and guidance. It's like having your very own sommelier on call!

Delivery is available through Winelala's affiliates. Winelala can even order your wine for you!

Premium Content and Reduced Rates
Access Winelala’s monthly Premium Content articles which contain general recommendations and advice. Members also enjoy a reduced hourly planning rate on Winelala's private wine services.


Your Membership


Knowing which wine is the right wine has never been easier.

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How It Works


We Create your Profile

Fill out Winelala's online profile builder and tell us all about yourself. We can't wait to get to know you! P.S. We DO NOT share your data.


We Select your Wine

Your monthly wine recommendation package is prepared based on your profile. Your package contains information on how to order your wine online or find it in a store near you. Or, Winelala can place the order for you!


We stay in touch

Winelala stays in touch to answer questions, get feedback, and ensure that you are completely happy! Cheers to new connections!


Join the Club

Winelala can be very involved or just guide you…


Our Packages

All packages include ‘perks’: access to Noelle and to other members through closed group social media, access to Premium Content, reduced rates on wine services, and discounts on wine when possible.


concierge club


Includes your profile set up, monthly customized recommendations containing tasting notes, info on why the wine matches *you*, and delivery of the wine. You also receive priority access to Noelle, all perks, and additional supplemental services.

The Enthusiast

$ 20 / Month - INTRO RATE!!

Includes your profile setup (for a one-time $10 fee) and monthly customized recommendations containing tasting notes, info on how/where to get the wine, and why the wine matches *you*. An additional perk is direct access to Noelle. Limited spots at intro rate!!

The Explorer

$ 10 / Month

Receive general recommendations through Winelala’s Premium Content page. You also get all the perks: social access to Noelle and to other members, reduced rates on wine services, and discounts on wine when possible.