How Winelala Began


Noelle Allen, the founder of Winelala, got into wine during a tasting she attended at a networking event in 2013 when she worked as a commercial banker. Noelle had been working in finance for ten years, during which time she had also earned an MBA from Villanova University. A year after the networking event, she had quit her corporate job and enrolled in WSET and the Wine School of Philadelphia, both full time. Noelle became fascinated by the business, historic, geographic, scientific, and academic significance of wine. 

Noelle knew she had to share this new and exciting world of which she had became a part. She started Winelala as a blog in 2014, and began traveling to Europe and across the US several times a year, finding and tasting amazing wines, and meeting awesome people. 

Noelle completing the difficult and prestigious WSET Diploma in 2018 and relaunched Winelala. The new little company was an instant success!! Noelle is also launching 'Noetic Wine Co' as an educational provider of wine research and expertise.