We are not a 'big box' wine club. Winelala is a smaller, more intimate style of club created by wine expert, Noelle Allen. Winelala focuses on connecting you to wine through a more personalized experience.
“The purpose of Winelala is to create connections… between people and moments through sensory harmony; to the present, and to the history that led to the present; to the earth that grows wine, and to the people who make wine.”
Connections are created by uncovering special, distinctive wines and making them available to you. Based on your personal profile, wine needs, and budget, we will select awesome wine for you each month. We build good and happy relationships with our customers, those with whom we do business, and by committing to high-caliber, thoughtful products and services.
Stay tuned! Winelala will offer larger scale direct delivery in 2019 and even more specialized wine.
About Noelle Allen
Creator of Winelala and Winelala’s Lead Wine Expert
Noelle Allen became completely intrigued by wine during a tasting she attended at a networking event while working as a commercial banker. Noelle had been in finance for ten years at that point, and had earned an MBA from Villanova University along the way. After a year of careful thought, Noelle decided to leave
corporate America and chase down her new passion—learning about wine.
Noelle quit her bank job and enrolled in the Wine and Spirits Education Trust (WSET), a best-in-class global training program that prepares students for the grueling Master of Wine (MW) certification, to pursue the Level 4 Diploma. To really immerse herself, she also enrolled in the Wine School of Philadelphia.
In 2014, Noelle created Winelala as a blog while traveling to Europe and across the United States. She was discovering and tasting amazing wines and meeting amazing wine people—many with the same happy tale of leaving corporate jobs. Noelle became more and more fascinated by the business, historic, geographic, scientific, and academic significance of wine.
By the summer 2018, Noelle had almost completed the entire WSET Diploma program. She is scheduled to complete it in November 2018 and will be fully certified as DipWSET. Less than 10,000 individuals worldwide have earned this title since the 1960s. Noelle truly is a schooled, trained, and soon-to-be certified wine expert.
Noelle relaunched Winelala as a new kind of wine club. She also conducts speaking engagements, wine consulting, and wine classes on the university level.
In 2019 Noelle will take Winelala to the next level with large scale direct delivery, along with more specialized wine! We cannot wait!