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Welcome to a new kind
of wine club


 custom wine recommendations & personal wine services


What We Offer

Expertise • Personalization • Awesome Merchandise


Wine Club

Recommendations are tailored to you by wine expert Noelle Allen. You can have access to Noelle for wine questions and advice. Stay tuned! Wine club will deliver in 2019!

Wine Services

Expert-level research and advising is available for more involved wine projects, as well as party/menu planning, tastings/classes, and other special requests. 


Carefully selected wine-related goods are made exclusively for Winelala by local artists and designers. Each piece has a story.


Why We’re Different


Winelala is a smaller, more intimate style of club created by wine expert Noelle Allen. Interact with Noelle for personalized wine advice, research, and questions. With Winelala, you will discover smaller production wines as well as ‘everyday gems’. Direct delivery will be offered in 2019.

Connect with Winelala

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Member Benefits


Customized Profile
Winelala customizes your wine profile and makes recommendations personalized to you. Your monthly package includes information on why each wine was chosen for you, along with tasting and pairing notes.

Special, Distinctive Wine
These wines are not necessarily fancy or expensive! Winelala focuses on smaller producers and special products, although we do make room for the big names, or 'Everyday Gems', too.

Wine Advising
Ask Noelle Allen, Winelala's lead wine expert, your wine questions and she will give expert feedback and guidance. It's like having your very own sommelier on call.

Premium Content
Access Winelala’s weekly premium content articles.

Reduced Rates
Members enjoy a reduced hourly planning rate on Winelala's wine services.


Your Membership


Winelala can be very involved or just guide you… Explore


How It Works


We Create your Profile

Fill out Winelala's online questionnaire and tell us all about yourself. We can't wait to get to know you! P.S. We DO NOT share your data.


We Select your Wine

Your recommendation package is prepared based on your profile. In some states delivery or pickup can be arranged.


We stay in touch

Winelala stays in touch to answer questions, get feedback, and ensure that you are completely happy! Cheers to new connections!


Join the Club


Our Packages

Choose the membership package which most suits you. You can switch at anytime.


concierge club


  • Monthly profile creation

  • Completely customized recommendation package based on profile (budget, interests, events, wine needs, etc) including notes on why each wine was chosen, and tasting and pairing notes

  • Based on location, delivery or in-store pickup can be arranged

  • Full time access to Noelle for questions

  • Premium content

  • Reduced rates on wine services

The Enthusiast


  • One time profile creation

  • Recommendation package based on profile-type including notes on why each wine was chosen, tasting notes, and geographic availability

  • Limited direct access to Noelle for questions

  • Premium content

  • Reduced rates on wine services

The Explorer

  • General recommendations through premium content

  • Social access to Noelle

  • Reduced rates on wine services